New Horizons in Finnish Leisure Living: Second homes are becoming more common - luxury is no longer the privilege of only a few

Finland is experiencing a notable shift in leisure housing. Traditional summer cottages are increasingly complemented by luxury holiday homes that blend architectural design, modern amenities, and curated surroundings. What was once the privilege of a few is now becoming more accessible: many owners finance their second homes by renting them out short-term, making high-quality leisure living available to a wider audience.



Guest Experience as the Cornerstone of Success

In short-term rentals, the true differentiator is not just the property’s design or location, but the quality of the guest experience. To succeed, owners and operators must ensure clear and inspiring instructions that make guests feel welcome and confident. Impeccable standards of cleanliness, seamless functionality, and attention to detail are crucial. Atmospheric touches such as local design elements, premium textiles, and personalized welcome packages transform the stay into a memorable occasion. Equally vital is responsive service, with quick solutions to questions or issues. When the guest experience is flawless, it fosters loyalty, repeat bookings, and positive word-of-mouth, ultimately enhancing both the property’s value and the brand’s reputation.



Impact on Tourism and Real Estate

This trend is reshaping both tourism and property markets in Finland, giving travelers access to authentic Nordic luxury experiences. As the market diversifies, more high-end options emerge, attracting international clientele and elevating Finland as a pioneer of premium travel. Here, luxury is not about excess – it is about authenticity. Guests discover an intimate connection with nature, the rare value of space and silence, and bespoke services that make every stay unforgettable.

As this evolution continues, Finland presents an expanding portfolio of high-end experiences and properties: from pristine forests and crystal-clear lakes to tailored hospitality and design-driven accommodations. Together, these elements position Finland as the ultimate destination for those seeking refined Nordic living.

Short-Term Rentals with Nordaway

Short-term rental has matured into a fully professional service model. With Nordaway, property owners can effortlessly position their homes within the premium travel market, benefiting from expertly managed marketing, visibility, and international reach. Guests are provided with concierge-level services that ensure a seamless and luxurious stay, while centralized booking and payment systems significantly reduce the administrative workload for owners. This approach not only helps offset maintenance costs but also strengthens Finland’s profile as a distinguished destination for high-end travel experiences.



Conclusion

Leisure housing in Finland is moving toward a future of luxury and flexibility. Short-term rentals, facilitated by Nordaway, make second-home ownership more attainable and profitable. The key lies in delivering exceptional guest experiences, transforming each stay into a premium, memorable journey.